Conversion Rate Optimization

Creating new landing pages each month offers several benefits for businesses seeking to enhance their online presence and improve rankings in specific target areas. By focusing on either a set of target keywords or geographical regions, we help businesses effectively target their audience and improve their visibility in key areas.

• Targeted SEO: By focusing on specific sets of target keywords or geographical regions, we optimize landing pages to rank higher in search engine results pages (SERPs) for relevant search queries.
• Enhanced Relevance: Tailoring landing pages to target specific keywords or geographical regions increases relevance to users’ search intent, resulting in higher click-through rates and improved user engagement.
• Expanded Reach: Creating new landing pages each month allows businesses to continuously expand their online footprint, reaching new audiences and capturing additional organic traffic.
• Improved Conversion Rates: Highly targeted landing pages are more likely to resonate with visitors, leading to improved conversion rates and ultimately driving more leads and sales.

In summary, having us create new landing pages each month focused on specific target keywords or geographical regions is a proactive strategy that can significantly improve your online visibility, relevance, lead generation, and ultimately, your bottom line.

Engaging in monthly Marketing Consultations with our clients over Zoom provides a structured and collaborative approach to optimizing marketing strategies. During these sessions, we conduct a thorough review of the previous month’s performance and work together to develop the strategies and goals for the upcoming month.

• Performance Review: Clients receive a detailed analysis of their marketing performance, including key metrics and areas for improvement.
• Strategy Development: Collaboratively create tailored strategies and goals to align with business objectives and market conditions.
• Goal Setting: Establish clear and achievable objectives to drive progress and accountability.
• Continuous Improvement: Utilize feedback loops to refine strategies and adapt to changing market dynamics.

In summary, our monthly Zoom Marketing Consultations offer clients a proactive and results-driven approach to maximizing their marketing efforts. By providing insights, strategy development, goal setting, and continuous improvement, we ensure that our clients stay on track to achieve their business goals.

Leads Evolved offers comprehensive Competitive Analysis Reports, providing businesses with invaluable insights into their ranking performance compared to top competitors in their territory. With these reports, businesses gain a deep understanding of their competitive landscape, enabling informed decision-making and strategic adjustments to outperform rivals.

Key benefits include:

• Detailed Insights: Gain a thorough understanding of ranking performance for 100 keywords, allowing businesses to identify strengths, weaknesses, and opportunities for improvement.
• Competitive Benchmarking: Compare rankings with top competitors to assess relative positioning and identify areas where competitors may be outperforming or underperforming.
• Strategic Optimization: Armed with insights from Competitive Analysis Reports, businesses can refine their strategies to capitalize on strengths and address weaknesses, ultimately enhancing their competitive edge.
• Informed Decision-Making: Make data-driven decisions based on comprehensive analysis, ensuring that resources are allocated effectively to maximize ROI and drive business growth.

In summary, Leads Evolved empowers businesses with actionable insights and strategic guidance derived from full Competitive Analysis Reports, enabling them to thrive in competitive markets and achieve their goals.

Local Geographic Search Grid is a powerful tool for local SEO, offering tailored analysis and valuable insights into ranking performance. Businesses benefit from customized grids that reveal the geographic distribution of their target audience. Moreover, the platform uncovers ranking blind spots and provides competitive benchmarking against top competitors. This allows businesses to refine strategies and secure a prominent position in search results. Additionally, Local Geographic Search Grid simplifies reporting and streamlines spam detection, enhancing overall efficiency and effectiveness.

• Tailored Analysis: Customized grids based on actual search locations provide precise insights into the target audience’s geographic distribution.
• Identify Blind Spots: Uncover ranking blind spots to pinpoint areas for improvement and optimize strategies accordingly.
• Competitive Benchmarking: Benchmark against top competitors to refine strategies and secure a prominent position in search results.
• Simplified Reporting and Spam Detection: Intuitive reporting features simplify progress monitoring and client engagement. The platform streamlines spam detection for swift corrective action.

We understand the frustration a business owner experiences when you get a negative Google Review. After all, you built your business, poured your soul into it, so naturally you probably take it personally.

There’s good news and bad news:

• First the good news: If a review is deemed in violation of Google’s User Generated Content Policy it can be removed.
• More good news: Google’s User Generated Content Policy is pretty broad, providing ample opportunity for disputes.
• Even more: You can dispute a review as many times as you want, there’s no limit.
• Now the bad news: Just because it’s Negative, doesn’t mean it can be removed.

When a review is disputed, it goes to a Google representative and they have the God-like power to approve or deny the dispute. However, if they deny the dispute request, you can dispute it again with a new rep… and again… and again.

(record is 28 attempts before the 28th rep removed the review) 😉

We have a multitude of tools available to you that will enhance your website, and improve your customer conversion rates. You can pick-n-choose the tools that are best for your website and customer base, with no additional costs.

Here are a few examples of available tools:

• Exit-Intent Pop-ups: Capture potential lost conversions by displaying targeted offers or your appointment-setting form when visitors are about to leave your site.
• Live Chat: Provide real-time assistance to answer customer questions and lead them to take the action your business needs.
• Social Proof: Showcase social media endorsements, user testimonials, and positive reviews to build credibility.
• Referral Generation: Turn your existing customers into brand ambassadors with referral marketing tools.
• Analytical Tools User behavior analytics tools with features such as heatmaps and surveys.

We optimize your online presence and website for customer conversion, as this is essential for turning visitors into customers. We take a holistic approach to analyzing every detail of your customer’s journey – from their initial search to connecting with you.

Here are just some of our Key Strategies:

• Regularly analyze user behavior with tools like Google Analytics for continuous improvement.
• Review website navigation for ease-of-use and optimize for responsiveness.
• Create engaging service descriptions and leverage testimonials.
• Make sure your website is effectively communicating your unique selling points prominently to capture visitor attention.
• Provide strong Call-to-Actions

There is always room for improvement, we never say “that’s good enough”. Each month we continue to looks for ways to further increase your conversion rate and provide you a better return on your investment.

Our Dedicated Account Managers are hands-on experts that will provide the white glove service and support you need, whenever you need it.

Here are just a few of the key benefits your Account Manager will provide:

• Personalized Strategy: Tailored digital marketing strategies crafted by a dedicated account manager to align with your business goals.
• Continuous Optimization: Regular monitoring and adjustment of campaigns for optimal performance and cost-efficiency.
• Expert Guidance: Access to expert advice and insights from a seasoned professional to navigate the ever-changing digital landscape.
• Proactive Problem Solving: Quick identification and resolution of issues, ensuring campaigns run smoothly and effectively.
• Time Efficiency: Free up your time to focus on core business activities while the account manager handles the intricacies of digital marketing.

No more calling into your marketing company and talking to someone new every time, or waiting days for a response. Your Account Manager is available to you via text, phone, zoom meetings and email, and we pride ourselves on being there when you need us. (Our typical response time is less than 15 minutes during business hours)

Control your advertising budget and focus on tangible results for your business with Local Services Ads. Unlike Google PPC, you ONLY pay when a customer contacts you!

By utilizing Local Services Ads, you can establish a direct connection with potential customers who actively search for your services on Google. This not only enhances your visibility among local customers but also facilitates direct interactions with them.

Key highlights of Local Service Ads include:

• Budget Control: Only pay when a customer contacts you through the ad, allowing you to maintain control over your advertising budget.
• Real Results Focus: Emphasizing the importance of tangible outcomes, Local Services Ads enable you to concentrate on actual leads and business results.
• Booking Efficiency: Customers finding you on Google can directly contact you, streamlining the process of booking local jobs and filling up your calendar.
• Google Guarantee: This is a badge that goes on your Ad that builds consumer confidence in your company.
• Local Impact: Be present when local customers need your services the most, creating a direct and impactful connection with your community.

But, there is a catch: Google Local Service Ads are only available to certain industries (approximately 70 of them), and you are required to go through their Business Verification process to become Google Guaranteed. The good news: You don’t have to go at it alone. We make the process streamlined an easy for you.

Spoiler Alert: If we’ve reached out to you via phone or email, Google Local Service Ads are available for your industry!

Gain clarity and optimize your marketing strategy with Call Tracking. This data-driven solution eliminates guesswork, allowing you to pinpoint the most effective channels, reduce costs per lead, and boost ROI. Unique phone numbers are assigned to each online and offline tactic, enabling precise tracking and Multichannel Lead Attribution for a comprehensive view of customer interactions.

Integration with Google Analytics, Google Ads, and Google Business converts phone calls into measurable conversions, empowering strategic decision-making. The real-time insights provided by the dynamic dashboard ensure a focus on good leads, with drill-down capabilities into attribution and source data for a thorough understanding of Local Organic SEO & Paid Ad effectiveness.

Key Points:

• Call Tracking eliminates guesswork and optimizes marketing strategy.
• Dynamic Number Insertion enables precise tracking for online and offline tactics.
• Integration with major platforms converts calls into measurable conversions.
• Real-time insights and drill-down capabilities ensure a focus on good leads.
• Integrated directly into your Analytics Dashboard.

We streamline accessing your analytics with a centralized dashboard that puts all of your metrics at your fingertips:

• Organic Local Ranking
• Website Traffic Statistics
• Competitive Analysis
• Google & Facebook Ads Performance
• Google Business & Citations
• Reputation Management
• Conversion Tracking and so much more.

Even if you have other 3rd parties managing campaigns for you, we can pull the performance data into your centralized dashboard in real-time. No more having to go to multiple places to see what’s going on with your online presence. Everything you need is located in our easy-to-use dashboard that’s accessible 24/7.

One of the biggest challenges local businesses face is generating new 5-star reviews. You build great rapport with a client, do a fantastic job, and then… crickets.

• 91% of consumers trust businesses with recent positive reviews.(if they trust you, they’re more likely to contact you.)
• Reviews for local businesses influence up to 10% of the search ranking.

10% may not sound like a lot, but when you consider there are thousands of variables Google looks at when determining how to rank your business, reviews making up 10% of the algorithm is massive!

We make it easy to solicit new reviews from satisfied customers via E-mail, text, or a QR code that you can put on printed materials. In addition, the customer is presented with a custom landing page asking if they had a positive experience. If they answer “Yes”, they are connected with your Google Reviews page. If not, they are given the option to contact you for resolution before leaving a review. This gives you the opportunity to resolve any customer issues BEFORE they leave you a negative review.

Every month we compile an easy-to-read report that helps you keep your finger on the pulse of your online presence.

This provides you insights into:

• How many people are calling from your Google Business Profile.
• How many people are getting directions to your shop. (if applicable)
• How many people are visiting your website from Google Business.
• The number of business directories you’re current listed in.

We also provide you with a full competitive analysis of your business versus your 3 main local competitors, so you know where your areas of opportunity are.

In the modern era where everything is switching to AI, human interaction is a breath of fresh air. Using AI written auto-responses to customer reviews is a surefire way to send potential customers to your competitors.

• 70% of users report they are put off if a business responds to a review with a templated or recycled response.

Customer reviews & your response to them play a crucial role in Google ranking – they’re how you show Google you’re a great company and you’re an engaged business owner that provides great customer service. They also are the #1 factor potential clients look at when deciding whether to contact you.

We take great care in crafting review responses that:

• Are personalized to the customer
• Are 100% free of spelling & grammatical errors
• Are 4 to 7 full sentences long
• Showcase your sincere appreciation of your customers
• Contain your primary keywords for SEO value (when appropriate)

We respond to 3, 4 or 5 star reviews within 1 business day. In the event you receive a 1 or 2 star negative review, we’ll consult you personally before replying. We are experts at responding to negative reviews and turning one customer’s bad experience into a positive for others.

86% of Google users choose a local business through Google Business, Maps or Organic Search. (Not Paid Ads). The “Big Guys” know this, and it’s becoming increasingly difficult for the “Little Guys” to be found. So how do you get the competitive edge?

In short: Local SEO. But it’s much more than that. They days of stuffing keywords into your website & META Tags to boost your ranking are long gone. We understand the complexities of optimizing a website to naturally rank higher in modern-day local search results.

We start with:

• A thorough analysis of your current website & ranking.
• Competitive Analysis for your Geographic area.
• Identify what your potential clients are actually searching for.
• Develop an action plan to address problem areas.

Then we put that plan into action. Our process closely follows the Scientific Method (Remember that from 7th grade? question, hypothesis, experiment, data, and conclusion). This allows us to make data-driven decisions that result in higher search engine ranking over time. We continue repeating this process each and every month to facilitate continued growth.

We provide comprehensive tutorials twice a month to help business owner’s take control of their online presence. Each tutorial focuses on one subject and then provides in-depth insights and how-to’s.

Some Examples:

• Turning a Negative into a Positive – The psychology of responding to a negative review.
• Remarketing – How to set up and optimize your own Facebook remarketing campaign.
• 5 easy steps to improving your website’s conversion rate.

Sometimes as a business owner you have to “roll your sleeves up and get your hands dirty“. The purpose of these tutorials is to make sure you have all the tools you need to accomplish your goals without spending hours trying to figure out “what do I do?” and “how do I do it?“.

One of the key-factors of improving the authority (and ranking) of your Google Business Profile is showing Google that you are an active business owner and bringing quality information to market on a regular basis.

This takes time and expertise to be done right. We take that burden off your shoulders by writing unique content for your Google Business Profile each and every week.

The structure of these posts:

• 1,000 to 1,500 characters long.
• Utilizes your primary keyword phrases for SEO Value.
• Includes professionally created imagery branded with your company logo and details.
• Optimized for conversions, including Value Statements & a strong Call-to-Action.

These posts can also include special events that you are hosting or participating in to help drive in-person connections. If you have promotional offers, we can feature them directly on your Google Business Profile to help get your offer in front of more potential clients.

There are dozens of areas within a Google Business Profile that can be optimized to improve visibility and conversion rates.

We make sure every aspect of your Google Business Profile is 100% complete, optimized, and tailored to your specific client base & geographic area.

Here are just a few of the areas we focus on:

• • • Name, Address, Phone, Website and Hours are all 100% correct.
    • Individual services are each listed independently with proper keyword relevance.
    • All appropriate business categories are being utilized.
    • About section is keyword rich, including strong value statements and a call-to-action.
    • All images are optimized for load time and resolution.
    • All call-to-action elements are being utilized.

When someone suggests an edit on your Google Business Profile, Google sends you an email. You have 7 days to take action on that email. If you do not, then it’s up to Google’s discretion if they make the change or not. With that said, we proactively deny 3rd party changes to your Google Business Profile. (this prevents your competitors from changing your phone number, address, hours, services offered, website, or even ownership of your Google Business Profile.)

Business Citations, (or Online Directories) play a key role, both in terms of search engine ranking but also customer acquisition.

A couple facts:

• 68% of consumers say they will not use a local business if they find incorrect information in online directories.
• 31% of local search users click on a Business Directory listing in Organic Search.
• The completeness & correctness of your business info throughout the internet directly impacts your ranking in Google Business and the local organic search results (called NAP Authority)

There are many options online for listing your business, most range from $100-$200/mo for this service alone, and provide auto-submission to 35-60 listings.

We have an exhaustive list of over 1,000 business directories. Each month we manually add your complete business information to 10-15 of the most prominent Business Directories, Vocal Search Interfaces, Data Aggregators and more. This allows your NAP Authority in Google to grow month after month as your total number of business citations grows.