Before we can explore what strategies and course of action makes the most sense for your business, we have to uncover and understand:
Take a minute to think about those 4 questions, then continue reading.
Google Ads provide instant visibility, ensuring that businesses can reach their target audience right when they are actively searching for relevant products or services.
Advertisers can tailor their campaigns to specific demographics, locations, and user behaviors, ensuring that their ads are shown to a highly relevant audience.
Google Ads allows businesses to set daily budgets and bid amounts, providing control over spending and allowing for adjustments based on performance.
The platform provides detailed analytics, allowing advertisers to track key metrics such as clicks, impressions, and conversions, facilitating data-driven decision-making.
With various ad formats available, including text, images, and videos, businesses can experiment with different creatives to find the most effective messaging for their audience.
In competitive local searches, bidding for top keywords can become expensive, causing the leads generated to be less profitable or potentially limiting the visibility of the smaller business.
The visibility provided by Google Ads is contingent on the budget. Once the budget is exhausted, the ads disappear from the search results, making it challenging to maintain a continuous presence.
The complexity of the Google Ads platform may pose a challenge for beginners, requiring time and effort to understand and optimize campaigns effectively.
Advertisers may face the risk of click fraud, where competitors or malicious entities repeatedly click on ads to deplete budgets without generating legitimate leads.
The rise of ad blockers can impact the reach of Google Ads, as users actively filter out advertising content, limiting the effectiveness of certain campaigns.
Statistically, 86% of local searchers choose a business from the organic sections of Google (non-paid), while 14% will choose a business through Google Ads. The process used to improve your ranking and prominence in the non-paid sections of Google is known as Search Engine Optimization (SEO).
Local SEO often requires a lower financial investment compared to paid advertising, making it accessible for small and local businesses with limited budgets.
Positive online reviews and a strong local online presence contribute to building trust and credibility, influencing potential customers to choose a local business.
While it may take time to see the full effects, the results of Local SEO tend to be more sustainable in the long run, providing ongoing visibility to the local audience.
Local SEO fosters community engagement by aligning the business with local events, trends, and interests, creating a sense of connection with the community.
Achieving significant results with Local SEO can take time, as building authority, managing reputation, and optimizing content require consistent effort over an extended period.
In highly competitive markets, outranking competitors in local search results may be challenging, requiring a more sophisticated and sustained strategy.
While excellent for local visibility, Local SEO may not be as effective for businesses targeting a broader regional, or non-local audience.
Search engine algorithms are dynamic and can change, impacting a business's local search rankings and requiring adjustments to the SEO strategy.
Negative reviews can significantly impact a business's reputation and local search rankings, necessitating proactive reputation management.
of all searches on Google have local intent. The top 3 spaces in Google Business are referred to as the “Local Pack”, which is displayed in 93% of local search results! This underscores just how important ranking in the top 3 in Google Business really is!
of all local searches on Google result in the customer choosing 1 of the first 3 businesses listed in the Google Business “Local Pack”. For local service-based businesses, being listed in the top 3 is a lead generation game-changer!
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Creating new landing pages each month offers several benefits for businesses seeking to enhance their online presence and improve rankings in specific target areas. By focusing on either a set of target keywords or geographical regions, we help businesses effectively target their audience and improve their visibility in key areas.
In summary, having us create new landing pages each month focused on specific target keywords or geographical regions is a proactive strategy that can significantly improve your online visibility, relevance, lead generation, and ultimately, your bottom line.
Engaging in monthly Marketing Consultations with our clients over Zoom provides a structured and collaborative approach to optimizing marketing strategies. During these sessions, we conduct a thorough review of the previous month’s performance and work together to develop the strategies and goals for the upcoming month.
In summary, our monthly Zoom Marketing Consultations offer clients a proactive and results-driven approach to maximizing their marketing efforts. By providing insights, strategy development, goal setting, and continuous improvement, we ensure that our clients stay on track to achieve their business goals.
Leads Evolved offers comprehensive Competitive Analysis Reports, providing businesses with invaluable insights into their ranking performance compared to top competitors in their territory. With these reports, businesses gain a deep understanding of their competitive landscape, enabling informed decision-making and strategic adjustments to outperform rivals.
Key benefits include:
In summary, Leads Evolved empowers businesses with actionable insights and strategic guidance derived from full Competitive Analysis Reports, enabling them to thrive in competitive markets and achieve their goals.
Local Geographic Search Grid is a powerful tool for local SEO, offering tailored analysis and valuable insights into ranking performance. Businesses benefit from customized grids that reveal the geographic distribution of their target audience. Moreover, the platform uncovers ranking blind spots and provides competitive benchmarking against top competitors. This allows businesses to refine strategies and secure a prominent position in search results. Additionally, Local Geographic Search Grid simplifies reporting and streamlines spam detection, enhancing overall efficiency and effectiveness.
We understand the frustration a business owner experiences when you get a negative Google Review. After all, you built your business, poured your soul into it, so naturally you probably take it personally.
There’s good news and bad news:
When a review is disputed, it goes to a Google representative and they have the God-like power to approve or deny the dispute. However, if they deny the dispute request, you can dispute it again with a new rep… and again… and again.
(record is 28 attempts before the 28th rep removed the review) 😉
We have a multitude of tools available to you that will enhance your website, and improve your customer conversion rates. You can pick-n-choose the tools that are best for your website and customer base, with no additional costs.
Here are a few examples of available tools:
We optimize your online presence and website for customer conversion, as this is essential for turning visitors into customers. We take a holistic approach to analyzing every detail of your customer’s journey – from their initial search to connecting with you.
Here are just some of our Key Strategies:
There is always room for improvement, we never say “that’s good enough”. Each month we continue to looks for ways to further increase your conversion rate and provide you a better return on your investment.
Our Dedicated Account Managers are hands-on experts that will provide the white glove service and support you need, whenever you need it.
Here are just a few of the key benefits your Account Manager will provide:
No more calling into your marketing company and talking to someone new every time, or waiting days for a response. Your Account Manager is available to you via text, phone, zoom meetings and email, and we pride ourselves on being there when you need us. (Our typical response time is less than 15 minutes during business hours)
Control your advertising budget and focus on tangible results for your business with Local Services Ads. Unlike Google PPC, you ONLY pay when a customer contacts you!
By utilizing Local Services Ads, you can establish a direct connection with potential customers who actively search for your services on Google. This not only enhances your visibility among local customers but also facilitates direct interactions with them.
Key highlights of Local Service Ads include:
But, there is a catch: Google Local Service Ads are only available to certain industries (approximately 70 of them), and you are required to go through their Business Verification process to become Google Guaranteed. The good news: You don’t have to go at it alone. We make the process streamlined an easy for you.
Spoiler Alert: If we’ve reached out to you via phone or email, Google Local Service Ads are available for your industry!
Gain clarity and optimize your marketing strategy with Call Tracking. This data-driven solution eliminates guesswork, allowing you to pinpoint the most effective channels, reduce costs per lead, and boost ROI. Unique phone numbers are assigned to each online and offline tactic, enabling precise tracking and Multichannel Lead Attribution for a comprehensive view of customer interactions.
Integration with Google Analytics, Google Ads, and Google Business converts phone calls into measurable conversions, empowering strategic decision-making. The real-time insights provided by the dynamic dashboard ensure a focus on good leads, with drill-down capabilities into attribution and source data for a thorough understanding of Local Organic SEO & Paid Ad effectiveness.
Key Points:
We streamline accessing your analytics with a centralized dashboard that puts all of your metrics at your fingertips:
Even if you have other 3rd parties managing campaigns for you, we can pull the performance data into your centralized dashboard in real-time. No more having to go to multiple places to see what’s going on with your online presence. Everything you need is located in our easy-to-use dashboard that’s accessible 24/7.
One of the biggest challenges local businesses face is generating new 5-star reviews. You build great rapport with a client, do a fantastic job, and then… crickets.
10% may not sound like a lot, but when you consider there are thousands of variables Google looks at when determining how to rank your business, reviews making up 10% of the algorithm is massive!
We make it easy to solicit new reviews from satisfied customers via E-mail, text, or a QR code that you can put on printed materials. In addition, the customer is presented with a custom landing page asking if they had a positive experience. If they answer “Yes”, they are connected with your Google Reviews page. If not, they are given the option to contact you for resolution before leaving a review. This gives you the opportunity to resolve any customer issues BEFORE they leave you a negative review.
Every month we compile an easy-to-read report that helps you keep your finger on the pulse of your online presence.
This provides you insights into:
We also provide you with a full competitive analysis of your business versus your 3 main local competitors, so you know where your areas of opportunity are.
In the modern era where everything is switching to AI, human interaction is a breath of fresh air. Using AI written auto-responses to customer reviews is a surefire way to send potential customers to your competitors.
Customer reviews & your response to them play a crucial role in Google ranking – they’re how you show Google you’re a great company and you’re an engaged business owner that provides great customer service. They also are the #1 factor potential clients look at when deciding whether to contact you.
We take great care in crafting review responses that:
We respond to 3, 4 or 5 star reviews within 1 business day. In the event you receive a 1 or 2 star negative review, we’ll consult you personally before replying. We are experts at responding to negative reviews and turning one customer’s bad experience into a positive for others.
86% of Google users choose a local business through Google Business, Maps or Organic Search. (Not Paid Ads). The “Big Guys” know this, and it’s becoming increasingly difficult for the “Little Guys” to be found. So how do you get the competitive edge?
In short: Local SEO. But it’s much more than that. They days of stuffing keywords into your website & META Tags to boost your ranking are long gone. We understand the complexities of optimizing a website to naturally rank higher in modern-day local search results.
We start with:
Then we put that plan into action. Our process closely follows the Scientific Method (Remember that from 7th grade? question, hypothesis, experiment, data, and conclusion). This allows us to make data-driven decisions that result in higher search engine ranking over time. We continue repeating this process each and every month to facilitate continued growth.
We provide comprehensive tutorials twice a month to help business owner’s take control of their online presence. Each tutorial focuses on one subject and then provides in-depth insights and how-to’s.
Some Examples:
Sometimes as a business owner you have to “roll your sleeves up and get your hands dirty“. The purpose of these tutorials is to make sure you have all the tools you need to accomplish your goals without spending hours trying to figure out “what do I do?” and “how do I do it?“.
One of the key-factors of improving the authority (and ranking) of your Google Business Profile is showing Google that you are an active business owner and bringing quality information to market on a regular basis.
This takes time and expertise to be done right. We take that burden off your shoulders by writing unique content for your Google Business Profile each and every week.
The structure of these posts:
These posts can also include special events that you are hosting or participating in to help drive in-person connections. If you have promotional offers, we can feature them directly on your Google Business Profile to help get your offer in front of more potential clients.
There are dozens of areas within a Google Business Profile that can be optimized to improve visibility and conversion rates.
We make sure every aspect of your Google Business Profile is 100% complete, optimized, and tailored to your specific client base & geographic area.
Here are just a few of the areas we focus on:
When someone suggests an edit on your Google Business Profile, Google sends you an email. You have 7 days to take action on that email. If you do not, then it’s up to Google’s discretion if they make the change or not. With that said, we proactively deny 3rd party changes to your Google Business Profile. (this prevents your competitors from changing your phone number, address, hours, services offered, website, or even ownership of your Google Business Profile.)
Business Citations, (or Online Directories) play a key role, both in terms of search engine ranking but also customer acquisition.
A couple facts:
There are many options online for listing your business, most range from $100-$200/mo for this service alone, and provide auto-submission to 35-60 listings.
We have an exhaustive list of over 1,000 business directories. Each month we manually add your complete business information to 10-15 of the most prominent Business Directories, Vocal Search Interfaces, Data Aggregators and more. This allows your NAP Authority in Google to grow month after month as your total number of business citations grows.